Google Enhanced Conversion - Lifecycle Stages

[TFeary]

HubSpot says, "Only the lifecycle stage changes that occur after creating the conversion event in HubSpot will be counted and used to optimize the delivery of your ads."

What does that mean? 

If I want to optimize opportunities in Google Ads, am I selecting the stage before opportunity or "Opportunity?"

Thanks. 🙂

[BérangèreL · Accepted solution]

Hi @TFeary, thank you for your patience as I was checking on this for you!

Thanks to your feedback, I am happy to let you know that the Team have updated the article "Create and sync your lifecycle stage change ad conversion events using LinkedIn's Conversions API (B..."!

Just to clarify, if you want to optimize 'opportunities', you should select 'Opportunity'.

Only after you have completed the overall flow, and created the event, any lifecycle stage changes on your contacts will be counted.

For example, if a contact's lifecycle stage was updated yesterday, the event was only created today, the previous lifecycle stage change will not be used.

Only lifecycle stage changes moving forward, after the event was created will be taken into account.

I hope this helps!

Have a wonderful weekend and please @TFeary, let me know if there is anything else I can help with. I'll be delighted to do so!

Best,
Bérangère

[BérangèreL]

Hi @TFeary and welcome to the Community!
It's a pleasure to have you here!

I'd like to thank you for sharing your valuable feedback! This means a lot to us.

I have shared it internally to bring more visibility to it and I will get back to you as soon as I hear from the Team.

For information, here is the article where this content has been taken from: "Create and sync your lifecycle stage change ad conversion events using LinkedIn's Conversions API (B...".

In the meanwhile, I'd love to ask our Top Experts: Hi @Jnix284, @LouiseHare and @Crystal_Hopper do you have any insights to share with @TFeary about this, please? Do you have customers using this feature?

Thank you so much and have a brilliant day!

Best,
Bérangère