Facebook Ad Clicks

[squigglebit]

I'm running a report where facebook ad click is known, it returns results like: IwAR1O_DJr_-fZ-h4gB8d51UthqstXgP2XCnijw5N6A7NeKJv5AkdKK5J8aVI_aem_AYWYb0YwJ2_i4MOwWBb3whWY6QcVu2YlQIW3FycbbpGfGrWM88e7teRpDruEFGgkwIM

but this doesn't seem to align with anything I can see in Meta business suite? Where is this ID being generated from?

[MHarnett · Accepted solution]

It is a unique parameter added by Facebook for each outbound link they create. Hubspot stores it in Facebook Click Id, and it can be used for offline lead tracking. (or when Hubpsot figures it out, it might work automatically, but it doesn't today)

[BérangèreL]

Hi @squigglebit,

Thank you for reaching out to the Community!

I understand that you created a report on HubSpot where you have a Facebook Ad Click ID but this ID does not match the Id of the ad, is that right please?

I could see in this article "HubSpot's default contact properties", that "Facebook click ID is a value that indicates a contact's visit to your site came from a Facebook ad. This is automatically set by HubSpot based on a URL identifier provided by Facebook Ads".

The Facebook Click ID is generated by Facebook and added to a URL that person is clicking on as a parameter.

I'd like to share these articles with you that might help:
- Track and report on your Facebook and Instagram ads in HubSpot
- Ad tracking in HubSpot

Also, I would recommend connecting with HubSpot Technical Support, as Support is included in your subscription, and they will be able to provide real-time assistance for this matter, where you are able to share screenshots and further information about this.

Thanks and have a great day!
Bérangère

[squigglebit]

Hi sorry, I perhaps didn't make myself very clear. I'm trying to understand where this property is coming from and how I can correlate it with FB

[BérangèreL]

Hello @squigglebit,

Thank you for the additional information!

So, the Facebook click ID is an ID generated by Facebook.

I'd like to share this article from Facebook on this subject that might be of interest to you.

I also wanted to invite a couple of subject matter experts to this conversation @NicoleSengers, @HFisher7 and @louischausse have you been using this property with your ads please? Also, how do correlate it with Facebook?

Thanks and have a great day!
Bérangère

[squigglebit]

Thank you, I've been through all of this information myself and am a fairly experienced FB ad user but I am still unable to see where this correlates and it's crucial to tracking for me. It seems crazy that HS is pulling data that cannot be easily cross-referenced