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rlifestorage
Membre

FB Pixel: Install Natively or Via HubSpot?

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anthonyrichards
Solution
Participant

FB Pixel: Install Natively or Via HubSpot?

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We use Hubspot to launch it so we aren't double counting, but we use Google tag manager to fire additional lead tracking: 

 

<script>
  fbq('track', 'Lead');
</script>

based on certain triggers we set up. It amends that Lead code to your base pixel. 

 

Everything works like a charm. 

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3 Réponses
Krystina
Conseiller clé | Partenaire solutions Diamond
Conseiller clé | Partenaire solutions Diamond

FB Pixel: Install Natively or Via HubSpot?

Résolue

Hi @rlifestorage,

 

The only benefit to leveraging a HubSpot Facebook pixel is that you can then build your ad audiences in HubSpot. But if you're using Facebook Business Manager to manage your audiences and launch ads, then that wouldn't really make sense. 

 

I'd recommend just leverageing the generic HubSpot tracking pixel like the one below and keep Facebook separate. 

 

Facebook's pixel can also do advanced event tracking as you mentioned to track different objectives. I wouldn't remove it. 

 

 

Screen Shot 2019-03-20 at 6.12.04 PM.png

 

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Krystina Gillenwater
A B2B Revenue Operations (RevOps) Firm.
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HEvola
Membre

FB Pixel: Install Natively or Via HubSpot?

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hi krystina, we are implementing hubspot tracking code and are taking your advice to not use the hubspot pixel code. Just to confirm, if we install the hubspot tracking code and SKIP the part where we use facebook pixel within hubspot then we will be all clear to embed the pixel code from facebook onto our website. 

 

thanks in advance

0 Votes
anthonyrichards
Solution
Participant

FB Pixel: Install Natively or Via HubSpot?

Résolue

We use Hubspot to launch it so we aren't double counting, but we use Google tag manager to fire additional lead tracking: 

 

<script>
  fbq('track', 'Lead');
</script>

based on certain triggers we set up. It amends that Lead code to your base pixel. 

 

Everything works like a charm.