FB Pixel: Install Natively or Via HubSpot?

SOLVE
Highlighted
New Contributor
Reply
0 Upvotes
1 Accepted solution

Accepted Solutions
Occasional Contributor

We use Hubspot to launch it so we aren't double counting, but we use Google tag manager to fire additional lead tracking: 

 

<script>
  fbq('track', 'Lead');
</script>

based on certain triggers we set up. It amends that Lead code to your base pixel. 

 

Everything works like a charm. 

2 Replies
Occasional Contributor

We use Hubspot to launch it so we aren't double counting, but we use Google tag manager to fire additional lead tracking: 

 

<script>
  fbq('track', 'Lead');
</script>

based on certain triggers we set up. It amends that Lead code to your base pixel. 

 

Everything works like a charm. 

New Contributor

Hi @rlifestorage,

 

The only benefit to leveraging a HubSpot Facebook pixel is that you can then build your ad audiences in HubSpot. But if you're using Facebook Business Manager to manage your audiences and launch ads, then that wouldn't really make sense. 

 

I'd recommend just leverageing the generic HubSpot tracking pixel like the one below and keep Facebook separate. 

 

Facebook's pixel can also do advanced event tracking as you mentioned to track different objectives. I wouldn't remove it. 

 

 

Screen Shot 2019-03-20 at 6.12.04 PM.png

 

Reply
0 Upvotes