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Louis_Martin
Member

Enhanced Conversions Not Tracking Lifecycle Stage Changes

I set up Enhanced Conversions in google and created an event in Hubspot to track MQL lifecycle stage changes. According to google, it's track 5 enhanced conversions, but the number should be roughly double that. I set up similar events for SQLs and Opps, but google hasn't recorded any conversions at all (though they are showing up as goals on google ads.) Any obvious problems with my setup here?


google ads screen and message.pngHubspot ad setup.png 

 

You might see that I left the "consent to share data" field unslected, not sure if that's affecting it or not.

6 Replies 6
trevordjones
Recognized Expert | Diamond Partner
Recognized Expert | Diamond Partner

Enhanced Conversions Not Tracking Lifecycle Stage Changes

Hi There @Louis_Martin and thanks for the tag @danmoyle !

 

There is a good chance that Google is not accepting data from HubSpot if you have not confirmed that the contact has given consent. Is there a reason you left that unselected?

- Trevor
If my post solves your problem, please accept it as a solution.

Louis_Martin
Member

Enhanced Conversions Not Tracking Lifecycle Stage Changes

The client has several different consent fields that they added over the past few years, and it's not clear which one is "the one" that governs their consent currently.

0 Upvotes
Jnix284
Hall of Famer

Enhanced Conversions Not Tracking Lifecycle Stage Changes

@Louis_Martin were you able to get it working after reviewing the consent as @trevordjones suggested?

 

If not, I would review your Enhanced Conversion diagnostics to see why it's flagged as "needs attention".


If my reply answered your question please mark it as a solution to make it easier for others to find.


Jennifer Nixon
0 Upvotes
Louis_Martin
Member

Enhanced Conversions Not Tracking Lifecycle Stage Changes

Thanks Pam, but I don't think I'm that lucky for this to be the issue. I created the event for MQLs quite some time ago and it hasn't collected any new MQLs past it's initial four.

 

0 Upvotes
PamCotton
Community Manager
Community Manager

Enhanced Conversions Not Tracking Lifecycle Stage Changes

Hey @Louis_Martin, happy Friday!

 

Google Ads conversions may not sync instantly. If you've recently set this up, it could just be a lag in reporting, especially for SQLs and Opps.

 

To our top experts, @TomM2 and @danmoyle do you have any recommendations for @Louis_Martin matter?

 

Thank you,

Pam

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danmoyle
Most Valuable Member | Elite Partner
Most Valuable Member | Elite Partner

Enhanced Conversions Not Tracking Lifecycle Stage Changes

Appreciate the tag here @PamCotton to try and help @Louis_Martin - but I haven't set this particular situation up before. I'd leave it to the others you tagged, or maybe @Jnix284 or @trevordjones . 

 

Did my answer help? Please "mark as a solution" to help others find answers. Plus I really appreciate it!


Dan Moyle

HubSpot Advisor

LearningOps | Impulse Creative

emailAddress
dan@impulsecreative.com
website
https://impulsecreative.com/