Customize audiences for FB Ads campaign

[NAds]

Hello, i fairly new to both hubspot and FB Ads.

Can i use hubspot fields to create a similar audience for ads? For example, i have a field in contacts where i say if the contact subsribed my services. Can i use that to direct the FB Ads to similar people?

How?

Thanks in advance.

[DavidDennison]

You should be able to! I'm assuming that you are referring to lookalike audiences, correct? Since them subscribing to your services can be counted as a conversion event, you most certainly can create a customer list of all the people that have subscribed to your services. Once you have that list, upload that to FB as a custom audience, and then create a few LLA audiences from there.

Use those LLA as the targeting in your ads and you'll be sending your ads to people who are similiar.

[TiphaineCuisset]

Hi @NAds 

Thank you for reaching out.

I want to tag some of our experts on this - @Jonno_Price @NicoleSengers @Daniel_Bleich do you have any thoughts for @NAds on this? 

Thank you!

Best

Tiphaine