Current Best Practice for AdWords keyword/ad group flow to HubSpot and Salesforce
01-25-2019 12:38 - edited 01-25-2019 12:41
What is current best practice for capturing the google search term from Adwords, and having that flow all the way through HubSpot to a Salesforce lead record?
I want to ultimately do opportunity reporting in Salesforce that includes the Google search term and ad group. (Requires propogating the data further, to the contact, oppty record.)
In the past, this has involved tagging destination URLs, either manually, or automatically, and then creating fields in HubSpot/Marketo, and matching fields in Salesforce, for keyword, AdGroup, Campaign, etc.
Yes, we have the HubSpot AdWords connector installed. No, it doesn't provide me what I want.