Conversion data mismatch between Hubspot and Google Ads

[DeeCee]

Hi, 

I'm trying to understand the reasons as to why I see more conversions on Hubspot as compared to Google Ads. 

We're only tracking demo requests and just for the first half of this month, the difference is pretty vast. 

What could be the possible reasons for this? All other metrics like Clicks, Impressions and Spend match more or less perfectly between the two platforms. 

[Jaycee_Lewis]

Hi, @DeeCee 👋 Thanks for your question. It's likely that the community needs additional information. 

Can you share any of the following:

• Screenshots of both your HubSpot and Google Ads conversion reports
• Your current attribution settings in both platforms
• Details about how your Google Ads tracking is implemented
• Are you using any UTM parameter tracking
• The specific conversion action setup in Google Ads
• The timeframe you're comparing data across

This additional context may help our community members to help you identify the specific cause of the mismatch and provide more targeted solutions.​​​​​​​​​​​​​​​​

Best,

Jaycee