Can HubSpot Ad tool drill down into these detail for AdWords?

New Contributor

Hey all,

 

We are using the ad tool to track lead conversions from our CPC and PPC ads. This question relates specifically to our AdWords campaigns.

 

Do you know if there's a way of drilling down into lead performance for ads based on the following factors:

 

- Device
- Daypart
- Day of the week
- demographics (gender and age)
 
At the moment, we're struggling to optimise for these factors.
 
Thanks!
 
Michael.
 
Reply
0 Upvotes
2 Replies 2
HubSpot Moderator

Hi @michael_pryke   You may be able to get a couple of these into HubSpot. If you look into the Available ValueTrack parameters > Final URL, tracking template, or custom parameter section of this article  it lists a whole bunch of ValueTrack parameters that can be used on the campaign level in AdWords.

 

With our new “do-no-harm” tracking method  you can add additional custom ValueTrack parameters to the campaign level in AdWords. Previously this would override our tracking.

 

Thank you,

Ed Justen


Did my post help answer your query? Help the Community by marking it as a solution
Reply
0 Upvotes
Highlighted
Occasional Contributor

Hi @michael_pryke,

 

I'd definitely encourage filing a ticket on the Ads section of the Ideas forum -- the HubSpot Ads team is always looking for ways to improve the reporting capabilities of the app, as well as getting a sense of which network-specific fields are particularly useful.

 

Joe

Reply
0 Upvotes