Auto-tagging issue

[NESF]

Does enabling the auto-tagging feature cause conversion data to appear incorrectly within Google Ads thus affecting what is shown in Google Analytics?

It appears as though we are generating less conversions ever since this was enabled - after cross-referencing with the aforementioned platforms.  However, we extrapolate our data to Google Data Studio and the conversion data seems to be more exact in correlation to previous months compared with the Google Ads data.

Thanks in advance!

[TiphaineCuisset]

Hi @NESF 

Thank you for reaching out.

I want to tag some of our experts on this - @DavidDennison @Jonno_Price @NicoleSengers @Daniel_Bleich @Ben_M do you have any thought for @NESF on this? Did you come across this before?

Thank you!

Best

Tiphaine

[NESF]

Hi,

We have been investigating this further and it turns out that the reason why Google Data Studio's showing of the data is correct is because we're pulling the campaign using the campaign names and not specifically which source/medium.

Along with this, we have realised that the source/medium has changed from 'google / cpc' to 'adwords / ppc' due to enabling the HubSpot auto-tagging feature. However, with these findings we have found that our Google Ads account still has not restored itself of its correct conversions data although auto-tagging has now been disabled via HubSpot and the tracking urls have been removed (both on account level and campaign level).

Any clues as to whether it will restore?

Thanks.