Ads with different terms than HubSpot suggests

[igcorreia]

While HubSpot suggests I use 

utm_source=facebook&utm_medium=paid

I have been running for a year:

utm_source=facebook&utm_medium=paid_cpc

I have a different MEDIUM than the one suggested. 

Does anyone know the implication of this?
Are HubSpot analytics, tracking or attribution affected by this?

[MiaSrebrnjak]

Hi @igcorreia,

Thank you for reaching out to the Community! 

I wanted to tag in a couple of subject matter experts to see if they have any experience they can share: 

hi @ConnorSlivensky, @lynton, @Mike_Eastwood, do you have any advice for @igcorreia? Thank you!

Cheers
Mia, Community Team