Ads Offline Conversion Tracking: Get GCLID & FB Lead ID

sb_1
Member

Hi all, 

 

when thinking about sending offline conversion data back to Google Ads and Facebook Ads from Hubspot (so MQL / SQL etc. values via events - great feature by the way!), I came accross this post: 

https://knowledge.hubspot.com/ads/create-and-sync-crm-lifecycle-events-with-your-google-ads-or-faceb...

 

In the bottom part it says that GCLID and FB Lead ID are send back to the ad tools. This, of course, implies that they are necessary within Hubspot, too. 

 

Does someone know how Hubspot captures them? Is it done automatically or do I need to implement it manually in the form tracking (hidden form fields)?

 

Maybe someone can help?

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3 Replies 3
jfrade
HubSpot Employee

Hey @sb_1 ! Glad you're liking the offline conversions feature. For Google you will need to make sure auto tagging is turned off, which ensures that Google will automatically add the GCLID to the URL as well as having HS Ads auto tracking turned off. This way when contacts click and convert on your ad that will get stored on the contact record under the "google click id" property.

 

For Facebook, the offline conversions feature only works with lead ad conversions, so if you are running lead ads any time a new lead comes through it will automatically have a lead id on the contact record.

 

- Jason

sb_1
Member

Hi @jfrade,

 

thanks very much - really helps und solves our issue! There would be one additional question 😉 Is it planned to also enable sending offline conversions to LinkedIn lead gen ads?

 

Best,

sb

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jfrade
HubSpot Employee

@sb_1 not at this time, we only have offline conversions for Facebook and Google.

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