Week 2: New Benchmark Data on the State of Business
Apr 10, 2020 10:27 AM
Over the next few months, we will be releasing week-over-week trend data on website traffic, email sends and open rates, sales deal volume, close rates and more - that will help inform the themes we select for Adapt 2020.
This week we’ll be focusing on marketing and sales data and how companies and customers are adjusting and responding since the start of this crisis.
This data has been culled, aggregated and anonymized from a collection of 70,000 companies and organizations across HubSpot’s global user base.
Overall, trends indicate that companies and customers alike show an eagerness to connect, despite deal volume declining.
- Marketing outreach is up year over year since the start of this crisis - as are opens.
- Sales outreach is up year over year since the start of this crisis - but responses are down.
- Customer initiated conversations are up year over year since the start of the crisis.
- The number of deals created are down since the start of the crisis. Close rates are flat.
This data displays an opportunity to shift your marketing and sales strategy to reflect the early data we’re seeing on changes in behavior across your marketing, sales and service activities.
For more information on this week’s topic and to find resources to help you face these challenges, check out our main series page.
Use this space to ask questions, share your feedback and connect with your peers around this topic! To get things started, tell us what part of this data do you find most interesting or surprising?
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