Since the business world has suddenly shifted to a remote setting, chat volume has soared. Sales teams have pivoted to chat to grow their pipelines, while customer service teams are leveraging this medium to manage the increased demand for support.
Chat volume has steadily risen week-over-week since the beginning of the pandemic, peaking the week of July 27 with a 64% increase over pre-COVID averages. Bottom line - if you’re not using chat to serve your customers yet, you should be considering it. And if you are using it, you should be making sure it’s providing the person on the other end with a great experience.
This week, we’ll explore why chat has beenpoised for such a meteoric rise, and what you should consider when building out your own chat strategy.
For more information on this week’s topic and to find resources to help you face these challenges, check out our main series page.
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If you weren't able to attend the session live, be sure to check out our recordings below.
Featured Webinar
Sit down with HubSpot's Head of Conversational Engagement, Connor Cirillo and Marketing Director, Marwa Greaves as we explore why chat has been poised for such a meteoric rise, and what you should consider when building out your own chat strategy.