Ecommerce and today's buyers

[jennysowyrda]

Online shopping has been on the rise for years, and it's expected that people will flock to online retailers in this unprecedented holiday season. It’s one thing to take your existing customers and drive them online, but another to grow a successful ecommerce business. How can your business compete for the attention of online shoppers this year and beyond? 

This week, we’ll offer best practices to structure your messaging and buying experience online, addressing questions like: Where and how should you focus your advertising efforts? How can your product or service stand out in a sea of online shopping possibilities? What are customers looking for in an online buying experience? What can you do to build an ecommerce system that scales with your business, and doesn’t fight against it? 

For more information on this week’s topic and to find resources to help you face these challenges, check out our main series page. 

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