Account Based Marketing in 2020 and beyond
In today’s tough economy, you don’t have time to waste marketing and selling to unqualified leads who aren’t the right fit for your business. And breaking through a noisy field of competitors to reach your prospects in a fully digital world presents new challenges.
This week we turn our attention to Account Based Marketing. We’ll examine how sales and marketing teams can work together - remotely - to target high-potential accounts and then wow them, all the way from prospect to customer.
For more information on this week’s topic and to find resources to help you face these challenges, check out our main series page.
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