Switching off tracking email for all users

[GR83]

Happy Friday everybody!!

I have a question for the community. 

We have been noticing lately that sending emails through Outlook has a better deliverability than using the HS sequences. 

We have been looking for solutions to improve the HS sequences and we have seen that switching off the tracking code could help. 

But that needs to be for all the users and makes me feel a bit uneasy, specially about the email’s campaigns.

I am pretty sure that switching off the tracking for all the users would not affect the email campaigns tracking, as it is for one-to-one emails so I guess does not apply to email campaigns, but I would really appreciate if someone could confirm. 

And if someone has more ideas about improving deliverability, or a reason why we should not switch off the tracking, would be really welcome.

Thank you for reading and your help.

[karstenkoehler · Accepted solution]

Hi @GR83,

Marketing emails have separate tracking settings: https://knowledge.hubspot.com/marketing-email/manage-your-marketing-email-account-settings#tracking

I can confirm that disabling sales email tracking does not affect marketing emails.

Generally, you've listed all the main considerations:

• Benefit: Increased deliverability
• Downside: Fewer data points

Personally, I agree with you. I'd rather have my email delivered than see whether it was opened or clicked. Overall, I think that too much emphasis is put onto how recipients interact with emails. (I certainly open emails I'm not interested in when I clean-up or manage my inbox.) Also, privacy features will increasingly impact the validity of open and click tracking.

In other words, I think it's at least worth testing for a while. You can always go back. Keep in mind that any lists or workflows that rely on sales email opens or clicks will not work reliably anymore.

Best regards!

[GR83]

Hi Karsten, 

Thank you so much for your reply and your advice.

Specially the one about the workflows/lists, we had not thought about that at all...We need to consider that too, because we were about to use the HS scoring system, so better give it a second thought.

Thank you so much again.

Best regards