Managing Two Domains for a Single Business on One HubSpot Portal?

[RandyPat]

Hello HubSpot Community!

We are a real estate company operating under two brands: Olé Immobilier (for French-speaking clients) and SpainEasy (for English-speaking clients). Both brands offer essentially the same services, but each website is tailored for a specific audience in their respective language.

My question is this:
Would it be better to manage both sites (olemobilier.com and spaineasy.com) under a single HubSpot portal, or should we create separate portals?

In theory, a single portal would simplify customer data management since all leads ultimately come for similar services. However, I’m concerned that this setup might complicate data segmentation, for example, by mixing contacts from both sites in one contact database.

Important Note:
We don’t use the full HubSpot CRM; we’re primarily using HubSpot for contact and deal management (transactional purposes). Not as a CMS.

Currently, we have HubSpot Pro, which allows us to add multiple domains. That said, I’d love to hear from others who have managed a similar setup with multi-language sites or brands under one HubSpot account. Specifically, I’m interested in insights on:

• Segmentation and management of contacts based on their domain origin (French vs. English-speaking clients).
• Reporting capabilities by domain.
• Ease of integration and customization of workflows based on language.

Any advice from those who have faced this situation would be greatly appreciated. Do you think it would be simpler to keep everything under one portal to leverage synergies between our two sites, or could this approach create limitations?

Thank you in advance for your insights!

[Lucila-Andimol]

Hi @RandyPat 

let me share this video that will help you think the difference between different portals

or business units un HubSpot.

Hope this help

[TomM2 · Accepted solution]

Hey @RandyPat realistically speaking HubSpot want you to have two portals for this. It's almost built specifically to try get you to have multiple portals. Specifically in the EU you'll run into issues with your system pages (such as double opt-in pages and GDPR options). You'll also see all of your email subscriptions across all your subscription pages, so if you're emailing people from one brand and they click on "manage subscriptions" they'll see the email subscriptions for both brands. Which is messy. 

If thats an issue for you then yes, you need multiple portals. 

However, it's definitely do-able and is commonly done to manage multiple brands in a single portal. If you're mainly using it for the CRM and sales functionality this is definitely do-able. The first thing I'd probably do is have a dropdown property which outlines who the contact belongs to, you could populate this through workflows or even through a hidden form field. This will just make everything easier. You can use different deal pipelines and then also segment all automation and reports based on this specific dropdown.