Academy Short | What Is HubSpot's AEO Grader

[JNaderOtt]

Is your brand prepared for the age of AI search? With the rise of AI answer engines like ChatGPT, Gemini, and Perplexity, relying solely on traditional SEO is no longer enough to maintain competitive visibility.

In this timely Academy On-the-Go video, join Senior Professor Crystal King @crystalking as she introduces HubSpot's AEO Grader—a free tool designed to assess and improve your brand's AI Search Visibility. This video explains how the AEO Grader scans real AI-generated responses to determine your brand's appearance, sentiment, and competitive position in the new digital landscape. You will learn how to input your brand details to generate a comprehensive performance score based on brand recognition, sentiment, competitive position, and source authority. The video also dives into deeper insights like contextual and sentiment analysis, and shows you how to use competitive benchmarking to continuously refine your strategy and stay ahead in the evolving search environment.

Watch the full guide here to start optimizing your brand's AI search visibility today!