Academy Short | Understanding Email Authentication

[JNaderOtt]

Struggling with email deliverability and watching your marketing emails land in the spam folder? To reach your customers' inboxes, you need to prove you're a legitimate sender.

In our latest Academy On-the-Go video, Inbound Professor Troy Fiawoo @TFiawoo breaks down the critical importance of email authentication for marketing emails sent through HubSpot. This essential guide details the setup and benefits of DKIM, SPF, and DMARC DNS records, which major providers like Gmail and Yahoo now strictly enforce. You’ll learn exactly what these records are, why they matter for your sender reputation, and how to collaborate with your IT team to configure them correctly.

Watch the full short video here to keep your emails out of the spam folder and ensure compliance!