Academy Short | How to Set Up Your Brand Identity in HubSpot

[JNaderOtt]

Are you ready to ensure every piece of content your team creates is instantly and consistently on-brand? It's time to teach your content tools your unique brand taste, tone, and perspective!

In our latest Academy On-the-Go video, join Associate Professor Jenn Sanchez @JennSanchez as she demonstrates the essential steps to establish and embed a consistent brand identity directly within HubSpot. This foundational setup is crucial for enabling automated, on-brand content creation across all your channels. You will learn the exact process for accessing the Brand Settings within HubSpot's content section, defining your Brand Voice by uploading a writing sample and specifying your target audience, personality, and tone, customizing communication settings by inputting your company mission and listing terms to avoid for maximum consistency, and enabling and customizing your brand voice for multiple channels, like blogs and case studies.

Watch the full guide here to guarantee your content reinforces your competitive brand positioning!