Are your marketing and sales teams struggling with clear handoffs and knowing where a prospect stands in the customer journey? Lifecycle stages are the key to alignment!
In our latest Academy On-the-Go video, join Inbound Professor Adriti Gulati (@agulati) as she explains how to manage and customize the default lifecycle stages for contacts and companies in HubSpot.
You'll learn how to access lifecycle stage settings, create new stages to match your unique process, and understand the critical properties being tracked—such as entry dates and cumulative time spent in stage.
This setup is crucial for streamlined processes, targeted marketing, and accurate reporting on your customer journey.
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