by:
BérangèreL
Ready to level up your data quality? Up to 23% of a contact database can decay annually—and inactive records hurt your campaign performance and reporting accuracy!
In our latest Academy On-the-Go video, join Senior Inbound Professor Patrick Eng (@PatrickEng) as he walks you through creating an automated workflow to perpetually clean your HubSpot Smart CRM.
He shows you how to establish a clear definition of 'inactive contacts,' set the precise enrollment and exclusion criteria, and implement the necessary 'delete contact' action.
Automating this essential maintenance is crucial for improving engagement rates and ensuring your teams focus their efforts on quality contacts.
Watch the full guide now to automate your CRM cleanup!
👉 How to Clean HubSpot Smart CRM with Automatic Record Deletion
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