Tracking Hubspot forms with Matomo

[nic86]

We have a WordPress website with integrated HubSpot Forms through the plugin. 
Now we are working on tracking the submissions with Matomo Form Analytics. This works perfectly for native implemented forms, but not with the HubSpot forms. Does anybody have some experience with this and already done a similar implementation and knows the solution?

[tko]

As we are using Matomo to avoid Google Tools - is there a possibility to do this without GTM?

[LMeert · Accepted solution]

Hi @nic86,

You should use Google Tag Manager and deploy a listenner to capture HubSpot form submissions from the front-end and then send that information to Matomo.

It will surely have to be manually tracked as the Hubspot forms aren embedded in an iframe (meaning tracking scripts on the parent page can't catch the submission, unless you deploy that specific listenner I mentionned above).

Here you'll find information on how to do that.

Hope this helps !
If it does, please consider marking this answer as a solution 🙂

Best,

Ludwig