Feb 14, 2019 11:43 AM - edited May 6, 2019 5:49 PM
To maintain the privacy of contacts within the HubSpot database, we will be sunsetting the ability to pull the IP address of Contacts via HubSpot’s API or the exports of email event (emailEvents) records.
Geo-location data (e.g. city, state, region, country, timezone, etc.) derived from the IP address will continue to remain accessible via the API and on contact records within HubSpot.
The sunset of the IP address from HubSpot’s APIs will affect the following:
When is this happening?
The sunset will take place on Monday, May 29, 2019.
Join the conversation below!
May 15, 2019 1:30 PM
What specifically prompted the need for removal of reporting IP addresses? I assume it was for legal reasons, but is there a specific law or legal ruling that HubSpot is attempting to be in compliance with as a result of this change?
May 21, 2019 10:28 AM - edited May 21, 2019 10:28 AM
Yes, the decision was made because IP addresses is considered personal data under some data privacy laws. Further, IP address is considered more sensitive data as deals with location and requires consent for collection and processing.
Jun 17, 2019 1:25 PM
Can you elaborate a bit on why this was done? Is there any legal requirement?
I use IP targeting regularly in our advertising (mostly to avoid targeting remote employees or message segmentation). This feels abrupt/extreme to come without warning if there was no legal requirement to do so.
Jun 17, 2019 3:17 PM
Yes- there was a legal requirement for it. The decision was made because IP addresses is considered personal data under some data privacy laws. Further, IP address is considered more sensitive data as it deals with location and requires consent for collection and processing.
PM at HubSpot
Jun 18, 2019 2:37 PM
These aren't new laws. They are existing data privacy laws (such as GDPR or other data privacy laws like it). This is higher risk data. Thus we didn't feel that it was necessary for us to continue to collect it on contact records.
PM at HubSpot