Subdomain vs Subdirectory - SEO and Rankings
Dec 22, 2016 5:09 PM
We’ve been doing a lot of reading lately and have found that subdirectories perform better than subdomains in terms of SEO. You can see the articles referenced at the end if you’re interested.
We have clients with big sites that contain e-commerce stores, custom-built applications, extensive WordPress sites with advanced plugins, etc. These are things that cannot be rebuilt on the HubSpot.
There has to be a way with DNS, .htaccess, or some other approach like URL mapping to let a website (website.com) run on a platform like WordPress, Shopify, etc. and allow a HubSpot blog to be accessible in what appears to be a subdirectory website.com/blog) to support better SEO/rankings.
Medium: https://medium.com/mention/how-we-increased-search-traffic-373-in-6-weeks-2cb342bd73ec#.8jdo3obud (see the ‘Make your blog a subdirectory’ section toward the end)
Inbound - You can even see an article that Darmesh wrote on it here (including a back and forth in the comments with Rand Fishkin of Moz): inbound.org/blog/the-sub-domain-vs-sub-directory-seo-debate-explained-in-one-flow-chart