APIs & Integrations

yudhi_hamzah
Miembro

Hubspot Livechat on Google Tag Manager

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Hi,

I have been trying to track Hubspot Livechat on Google Tag Manager (GTM). More specifically people who are coming from Google Ads then click the Livechat.

Is there any way to do that? I asked Hubspot Support, but apparently there is no way to do that from Hubspot.

Thank you in advance.

3 Soluciones aceptadas
IsaacTakushi
Solución
HubSpot Employee
HubSpot Employee

Hubspot Livechat on Google Tag Manager

resolver

Hi, @Pier.

 

Since this discussion was last active, we released a Conversations Live Chat Widget API. The features include these widget events, which you could use to trigger a Google Tag Manager event.

 

For example, the following script would listen for the start of a chat and trigger a GTM event named hs_chat_started.

 

 

window.HubSpotConversations.on('conversationStarted', payload => {
  dataLayer.push({'event': 'hs_chat_started'});
});

 

 

Isaac Takushi

Associate Certification Manager

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stuartbrameld
Solución
Participante

Hubspot Livechat on Google Tag Manager

resolver

@gabrielxyzmkt got it working yesterday, here you go 🙂

 

<script type="text/javascript">
  function onConversationsAPIReady() {
    //console.log("HubSpot Conversations API Available");
    window.HubSpotConversations.on( 'conversationStarted', function( payload ) {
    //console.log("HubSpot Conversation Started");
      window.dataLayer.push({
        'event': 'hubspot-conversation-started',
        'hs-conversation-id': payload.conversation.conversationId
      })
    });
  }
  /*
   If external API methods are already available, use them.
  */
  if (window.HubSpotConversations) {
    onConversationsAPIReady();
  } else {
    /*
      Otherwise, callbacks can be added to the hsConversationsOnReady on the window object.
      These callbacks will be called once the external API has been initialized.
    */
    window.hsConversationsOnReady = [onConversationsAPIReady];
  }
 </script>

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Djones
Solución
Participante

Hubspot Livechat on Google Tag Manager

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50 Respuestas 50
Djones
Solución
Participante

Hubspot Livechat on Google Tag Manager

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I wrote a step by step guide with screenshots on how I track Hubspot live chat with Google Tag Manager

AlexHutson
Colaborador | Partner
Colaborador | Partner

Hubspot Livechat on Google Tag Manager

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Hi Dillon,

 

Thanks for the great guide! 🙂

 

Would you be able to provide an updated version to use with GTM and GA4 please?

 

That would be soooo helpful!

 

Thanks,

 

Alex

kmhwebtech
Miembro

Hubspot Livechat on Google Tag Manager

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Hi, do you have updated steps for GA4? seems there some difference specially on step 4. Thanks btw for this. Big help.ga4 hubspot chat engagement.png

acgorecki
Participante

Hubspot Livechat on Google Tag Manager

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Updated. Thanks for catching that!
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KKJ9
Miembro

Hubspot Livechat on Google Tag Manager

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Hi, Do you have any guide to connect live chat with GTM & GA4

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acgorecki
Participante

Hubspot Livechat on Google Tag Manager

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I've created a GTM recipe that lets you track Hubspot Livechat in GA4. You
can find it on our website:
https://intigress.com/blog/digital-marketing/track-hubspot-live-chat

If you have any questions, please feel free to reach out.
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KKJ9
Miembro

Hubspot Livechat on Google Tag Manager

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Thank you so much for the update 🙂

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Jaycee_Lewis
Administrador de la comunidad
Administrador de la comunidad

Hubspot Livechat on Google Tag Manager

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Hey, @Djones 👋 Thanks for sharing your guide! — Jaycee

linkedin

Jaycee Lewis

Developer Community Manager

Community | HubSpot

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MariZanchetta
Colaborador

Hubspot Livechat on Google Tag Manager

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Hi, I wanted to share that I have used the API recipe from @acgorecki  (link is his comment) and added it into GTM, and it works!! Thank you very much for this @acgorecki , I am now able to track conversations that have started as a goal in GA.

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acgorecki
Participante

Hubspot Livechat on Google Tag Manager

resolver

@MariZanchetta, I'm glad you found it helpful and were able to get it to work for you.

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ogranadino
Participante

Hubspot Livechat on Google Tag Manager

resolver

Hi @IsaacTakushi I have same issue. I neet to count a conversion in google ads when the lead completes some chat bot questions. 

Can I do that using the snippet event or a webhook event in the bot flow to load the google conversion code?

 

Best,

 

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AMandel
Participante

Hubspot Livechat on Google Tag Manager

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I have the same question
If anybody can share step by step template on how the did it

MariZanchetta
Colaborador

Hubspot Livechat on Google Tag Manager

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Same as @DDemagistris here, @IsaacTakushi . How can I track Hubspot chats that came from paid campaigns and organic search? I need to measure this.

DDemagistris
Participante

Hubspot Livechat on Google Tag Manager

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@IsaacTakushi can you help me with this? My end goal is to count a Hubspot chat as a conversion in google ads and google analytics. 

IsaacTakushi
HubSpot Employee
HubSpot Employee

Hubspot Livechat on Google Tag Manager

resolver

Thanks for the update, @yudhi.hamzah,

In that case, I don't know of a way to track clicks which open the live chat widget. hubspot-messages-iframe-container is one of the few div elements outside the iframe.

I certainly see value in tracking custom interactions with the live chat tool, however. I recommend upvoting and commenting on this HubSpot Community Idea and any other topics which match your use case to help them become realities.

This information is sent directly to our Product team and helps prioritize feature requests that have the greatest impact on our customers. I’ve already upvoted the idea and will also do my part and pass your feedback along through internal channels.

Isaac Takushi

Associate Certification Manager
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Pier
Participante

Hubspot Livechat on Google Tag Manager

resolver

Hi @IsaacTakushi

 

I would like to know if there are updates on a way to track the chat with Google Tag Manager. Unfortunately, the only solution indicated does not work.

 

Thanks.

Pier

 

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IsaacTakushi
Solución
HubSpot Employee
HubSpot Employee

Hubspot Livechat on Google Tag Manager

resolver

Hi, @Pier.

 

Since this discussion was last active, we released a Conversations Live Chat Widget API. The features include these widget events, which you could use to trigger a Google Tag Manager event.

 

For example, the following script would listen for the start of a chat and trigger a GTM event named hs_chat_started.

 

 

window.HubSpotConversations.on('conversationStarted', payload => {
  dataLayer.push({'event': 'hs_chat_started'});
});

 

 

Isaac Takushi

Associate Certification Manager
acgorecki
Participante

Hubspot Livechat on Google Tag Manager

resolver

In case you find it helpful, I created a Google Tag Manager (GTM) recipe to track the Hubspot Live Chat Conversation API events in Google Analytics 4 and Universal Analytics. Check it out.

AMandel
Participante

Hubspot Livechat on Google Tag Manager

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Can you please specify how this works in google tag manager?

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Severin
Miembro

Hubspot Livechat on Google Tag Manager

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Hi, @IsaacTakushi 

 

What would the event script be if we wanted to track the email submission of a chat engagement in GTM? 

 

Thanks,

 

Severin

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