How Do I Sync Campaigns (Including contacts associated with the campaigns) to Zoho?

[cbish]

Hi all,

I have a client that wants to sync Campaigns from HubSpot to Zoho. What I noticed is that Campaigns in Zoho are Objects while in HubSpot they are not (they are part of Marketing Hub, not the CRM). 

The client wants to give their sales team and leadership in Zoho the ability to see campaigns, associated contacts and leads with those campaigns, and associated deals and revenue with the campaigns. I know I can do all of this in HubSpot, but I can't see a clear way to sync the data into Zoho.

My initial thought was to create a custom object, but then I don't want to make a bunch of automations that could have issues and require manual maintenance. 

Has anyone else synced Campaign data into Zoho successfully before? I'm not seeing much in terms of current articles. 

Thanks,

Colin

[RubenBurdin · Accepted solution]

Hi @cbish  you’re not missing something obvious. HubSpot Campaigns are not CRM objects, and that’s the core friction here. They live in Marketing Hub and don’t behave like deals, contacts, or custom objects, which is why there’s no clean, native way to “sync Campaigns” out to another CRM.

In practice, teams that succeed with this usually stop thinking in terms of “sync the Campaign” and instead sync a Campaign representation. The most stable pattern is exactly what you’re thinking: create a custom object in HubSpot that mirrors the Campaign (ID, name, type, dates, etc.), then populate it via API using the Campaigns endpoints and association data. From there, you sync that custom object, plus its associations to contacts and deals, into Zoho where Campaigns already exist as objects.

This avoids brittle workflow logic and gives you a durable data model you control. The Campaigns API is documented here: (https://developers.hubspot.com/docs/api-reference/marketing-campaigns-public-api-v3/guide )

Where it gets tricky is attribution. HubSpot’s campaign influence and revenue reporting doesn’t translate cleanly outside HubSpot, so what you typically sync is associations and calculated metrics, not HubSpot’s native influence model itself. Most teams precompute things like “primary campaign,” “campaign touch count,” or “attributed revenue snapshot” and send those as fields, rather than trying to recreate HubSpot’s reporting logic in Zoho. Just to be transparent, I work at Stacksync. In setups like this, we often see teams use a HubSpot custom object as the canonical Campaign layer and then keep it continuously in sync with Zoho Campaign objects and their associations, without having to maintain dozens of workflows or brittle automations. Hope this helps you think through a cleaner architecture.

[RubenBurdin · Accepted solution]

Hi @cbish  you’re not missing something obvious. HubSpot Campaigns are not CRM objects, and that’s the core friction here. They live in Marketing Hub and don’t behave like deals, contacts, or custom objects, which is why there’s no clean, native way to “sync Campaigns” out to another CRM.

In practice, teams that succeed with this usually stop thinking in terms of “sync the Campaign” and instead sync a Campaign representation. The most stable pattern is exactly what you’re thinking: create a custom object in HubSpot that mirrors the Campaign (ID, name, type, dates, etc.), then populate it via API using the Campaigns endpoints and association data. From there, you sync that custom object, plus its associations to contacts and deals, into Zoho where Campaigns already exist as objects.

This avoids brittle workflow logic and gives you a durable data model you control. The Campaigns API is documented here: (https://developers.hubspot.com/docs/api-reference/marketing-campaigns-public-api-v3/guide )

Where it gets tricky is attribution. HubSpot’s campaign influence and revenue reporting doesn’t translate cleanly outside HubSpot, so what you typically sync is associations and calculated metrics, not HubSpot’s native influence model itself. Most teams precompute things like “primary campaign,” “campaign touch count,” or “attributed revenue snapshot” and send those as fields, rather than trying to recreate HubSpot’s reporting logic in Zoho. Just to be transparent, I work at Stacksync. In setups like this, we often see teams use a HubSpot custom object as the canonical Campaign layer and then keep it continuously in sync with Zoho Campaign objects and their associations, without having to maintain dozens of workflows or brittle automations. Hope this helps you think through a cleaner architecture.

[Victor_Becerra]

Hi Colin,
Thanks for laying all of this out!

I’m going to pull in some Community members who may be able to help us out.

Hey @BrandonWoodruff @suprdense @jpsanchez  have any of you worked on syncing Campaign data into Zoho before? Any guidance you can share would be super helpful.

Victor

[jpsanchez · Accepted solution]

Hey Victor and Colin,

Yeah, I've solved this exact problem. The cleanest approach is using **n8n as a middleware** between HubSpot and Zoho. Here's why it wins:

HubSpot has a solid Campaigns API (`GET /marketing/v3/campaigns`) that lets you pull campaigns + associated contacts, deals, and revenue. n8n translates that data into Zoho's schema, enriches it with the relationships you need, and syncs everything on autopilot — no fragile automations, no manual maintenance.

Here's the flow:

**Bottom line:** Set up Zoho with a Campaign custom object, build a simple n8n workflow (2-3 hours), and it runs on its own. Your sales team and leadership see everything in Zoho — campaigns with all the context they need.

Happy to dig deeper into the technical setup if Colin needs it.

Cheers,
JP