APIs & Integrations

ah8
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Carts API, Abandoned Cart Email, and Programmable Email Content

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Hi,
I am trying to create abandoned cart emails using the new Carts API. The data is brought into HubSPot through our WordPress integration. Is there a way to access line items associated with a cart from HubL in programmable email content other than copying them into custom deal properties and accessing them that way?

Thank you

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HMir
Solution
Member

Carts API, Abandoned Cart Email, and Programmable Email Content

SOLVE

@ah8 wrote:

Hi,
I am trying to create abandoned cart emails using the new Carts API. The data is brought into HubSPot through our WordPress integration. Is there a way to access line items associated with a cart from HubL in programmable email content other than copying them into custom deal properties and accessing them that way?

Thank you


Yes, you can create abandoned cart emails using the new Carts API and access line items associated with a cart in HubSpot without copying them into custom deal properties. Here's how you can do it: First, ensure that your cart data, including line items, is correctly synced from your WordPress integration into HubSpot using the Carts API.

You can use HubL in your programmable emails to dynamically insert cart data. However, HubL doesn't directly query external APIs or HubSpot's internal objects, so you may need to pull in the data at the time of the email send or pre-populate the email content with the necessary cart data. Consider using custom objects in HubSpot to store cart and line item information and reference them in your email templates.

You can create a workflow that triggers when a cart is abandoned and pulls in the relevant cart and line item details. If the cart and line item details are available in custom objects or properties, you can use personalization tokens in your email content to dynamically insert this information.

Ensure your WordPress integration correctly populates HubSpot custom properties or custom objects with the cart data using the Carts API, define custom properties or objects in HubSpot to store this data, create workflows to update these properties or objects when a cart is abandoned, and build the email template using HubL to reference the custom properties or objects. This way, you can dynamically include cart and line item information in your abandoned cart emails without manually copying data into custom deal properties.

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HMir
Solution
Member

Carts API, Abandoned Cart Email, and Programmable Email Content

SOLVE

@ah8 wrote:

Hi,
I am trying to create abandoned cart emails using the new Carts API. The data is brought into HubSPot through our WordPress integration. Is there a way to access line items associated with a cart from HubL in programmable email content other than copying them into custom deal properties and accessing them that way?

Thank you


Yes, you can create abandoned cart emails using the new Carts API and access line items associated with a cart in HubSpot without copying them into custom deal properties. Here's how you can do it: First, ensure that your cart data, including line items, is correctly synced from your WordPress integration into HubSpot using the Carts API.

You can use HubL in your programmable emails to dynamically insert cart data. However, HubL doesn't directly query external APIs or HubSpot's internal objects, so you may need to pull in the data at the time of the email send or pre-populate the email content with the necessary cart data. Consider using custom objects in HubSpot to store cart and line item information and reference them in your email templates.

You can create a workflow that triggers when a cart is abandoned and pulls in the relevant cart and line item details. If the cart and line item details are available in custom objects or properties, you can use personalization tokens in your email content to dynamically insert this information.

Ensure your WordPress integration correctly populates HubSpot custom properties or custom objects with the cart data using the Carts API, define custom properties or objects in HubSpot to store this data, create workflows to update these properties or objects when a cart is abandoned, and build the email template using HubL to reference the custom properties or objects. This way, you can dynamically include cart and line item information in your abandoned cart emails without manually copying data into custom deal properties.