Azure Devops x HubSpot

[LRüdinger]

Hello Devs, 

I have a quick question regarding the connection between HubSpot and Azure Devops.
We want to connect HubSpot with Azure Devops for automating and transferring data. I´ll give you an example. If AE sets deal to "closed won" in HubSpot it should trigger creating an new work item for the implementation for this customer in Azure Devops. Data like customer name, company name, e-mails and more custom fields which has been filled in by the AEs should be matched to fields in this new work item. Vice versa, if we set the stage in AzureDevs from "Implementation" to "Go-Live" this field should be updated in HubSpot as well.

Could you give me a best practice example or ideas on how to do that? 

Thank you so much.

Best, 

Lea

[chighsmith · Accepted solution]

Hi @LRüdinger,

Thank you for posting to the Community!

I understand that you’re looking for best practices to automate data syncing and workflow triggers between HubSpot and Azure DevOps.

I'd like to tag in some of our Top Contributors to see if they have any advice. Hi @GRajput @Doug_at_BX and @johnelmer do any of you have any ideas on this one? 

Thank you!

Cassie, Community Manager

[RubenBurdin · Accepted solution]

Hi @LRüdinger 

What you’re describing is a classic two-way operational flow, and HubSpot can handle its side cleanly as long as Azure DevOps is the system that receives the webhook and pushes updates back in.

For the HubSpot > Azure DevOps direction, the usual pattern is a deal-based workflow that triggers when the stage moves to Closed Won. That workflow sends a webhook carrying the fields you need: company name, AE fields, contacts, custom implementation data, and so on. HubSpot walks through how to structure those workflow webhooks here (https://knowledge.hubspot.com/workflows/how-do-i-use-webhooks-with-hubspot-workflows )

Azure DevOps receives the payload, creates the work item, and stores the HubSpot record ID so it can write back later.

For the Azure DevOps > HubSpot direction, treat HubSpot as the destination API. When your implementation item hits Go-Live, Azure DevOps calls the CRM API and updates the corresponding deal’s stage or the custom field you use for implementation progress. This avoids polling and keeps both systems current. HubSpot’s CRM v3 object update structure is documented here (https://developers.hubspot.com/docs/api-reference/crm-deals-v3/guide ).

Most teams also add minimal validation on the Azure side so only meaningful state changes trigger updates back into HubSpot. If your pipeline grows more complex later or you need both systems to stay in lockstep without maintaining a mapping layer manually, Stacksync keeps HubSpot and tools like Azure DevOps aligned in real time so these cross-system stage changes land instantly. Hope this helps.

[chighsmith · Accepted solution]

Hi @LRüdinger,

Thank you for posting to the Community!

I understand that you’re looking for best practices to automate data syncing and workflow triggers between HubSpot and Azure DevOps.

I'd like to tag in some of our Top Contributors to see if they have any advice. Hi @GRajput @Doug_at_BX and @johnelmer do any of you have any ideas on this one? 

Thank you!

Cassie, Community Manager