AI integration hubspot

[SQasim3]

I hope this message finds you well. I am currently exploring the capabilities of HubSpot for our customer engagement and sales processes and have a specific workflow in mind that I’d like to implement. I would greatly appreciate your insights and guidance on this matter.
The objective of the workflow is to automate the process of sending offers to our customers via email, monitoring whether they open the email, and if they do not respond within a certain timeframe (10 minutes), initiating an automated phone call to follow up.

Here are the key steps I’m envisioning for this workflow:

1. Send targeted offers to customers via email through HubSpot.
2. Monitor email opens and engagement within HubSpot to use AI.
3. If a customer opens the email but does not respond within the specified timeframe, trigger an automated phone call to follow up.
4. Log the results of the phone call, whether it’s answered, not answered, or goes to voicemail.
5. Depending on the call outcome, set up further email or phone call sequences for lead nurturing.

My questions are as follows:

1. Does HubSpot offer native features or integrations that can support this workflow, particularly the automated phone call part and how can we use AI to solve this problem?
2. If not, are there third-party integrations or recommended automation platforms that can seamlessly connect with HubSpot to achieve this workflow?
3. Are there any best practices or considerations I should keep in mind when implementing such a workflow in HubSpot?

Any guidance, recommendations, or insights you can provide would be highly valuable in helping us streamline our customer engagement processes. Thank you in advance for your assistance.

Warm regards,

Sam

[Bryantworks · Accepted solution]

Hey @SQasim3 to answer your questions,

1. Not at this moment, this is more sentiment monitoring which HubSpot doesn't offer
2. I'm not currently aware of these, you could likely spin up something with ChatGPT and Zapier connecting to the inbox and post back an answer within HubSpot
3. This largely depends on if you're doing marketing email or sending via sales sequences.  If the former, you could put your replies in HubSpot and potentially use the Conversations API to monitor and check for sentiment with a 3rd part.  If it's the later, you would just connect straight to your email provider for monitoring.

Hope this helps!