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ZestDeveloper
Participant

How can I build a ChatGPT-powered sales enablement tool to search our content in HubSpot?

SOLVE

Hi,

I am interested in building a sales enablement tool that can synthesize all of our internal sales and marketing content. The goal is to use an AI engine like ChatGPT to answer questions from our sales team and provide links to the relevant source documents stored in HubSpot.

 

Is a project like this possible to build on HubSpot? Has anyone in the community done something similar? I would appreciate any insights or examples.

 

Thanks 

[Moderator Note: this post has been optimized for clarity]

3 Accepted solutions
RatulRahman
Contributor | Platinum Partner
Contributor | Platinum Partner

How can I build a ChatGPT-powered sales enablement tool to search our content in HubSpot?

SOLVE

Hello @ZestDeveloper! An amazing idea!

Yes, it can be done from HubSpot. First, we would need to create a wrapper from ChatGPT Pro. Then, we need to connect it via the HubSpot API.

If you know how it works, you can use them. Alternatively, you can also use a HubSpot partner who can do it for you.

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Ratul Rahman

RevOps & HubSpot Consultant | CEO at HubXpert


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0 Upvotes
TomM2
Thought Leader | Platinum Partner
Thought Leader | Platinum Partner

How can I build a ChatGPT-powered sales enablement tool to search our content in HubSpot?

SOLVE

Hey @ZestDeveloper That's such a broad question. There are *a lot* of HubSpot tools who have utilised large language models like chat gpt. There's even a tool built by the CTO of HubSpot which has decent integration with HubSpot called chatspot. There's several features within HubSpot that utilise LLM to generate data within the HubSpot app too. 

What would your tool offer on top of this to HubSpot users? 

Tom Mahon
Technical Consultant | Solutions Engineer | Community Champion
Baskey Digitial

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Jnix284
HubSpot Employee
HubSpot Employee

How can I build a ChatGPT-powered sales enablement tool to search our content in HubSpot?

SOLVE

@ZestDeveloper there is a built-in AI option for the HubSpot Chatbot, it will use your website and knowledge base to answer questions via chat - your initial post said you wanted to find a sales enablement tool though, which would be along the lines of what Tom suggested with ChatSpot


replies and solutions prior to May 2025 were as a member of the community and are not an official response as an employee of HubSpot


Jennifer Nixon
0 Upvotes
7 Replies 7
snowhale
Member

How can I build a ChatGPT-powered sales enablement tool to search our content in HubSpot?

SOLVE
Smane1
HubSpot Product Team
HubSpot Product Team

How can I build a ChatGPT-powered sales enablement tool to search our content in HubSpot?

SOLVE

Hi, thank you for your feedback! I am a product manager on the Sales Enablement team here at HubSpot and would love to learn more about your user needs. Feel free to book some time on my calendar to talk more: https://meetings.hubspot.com/saasha2 

TomM2
Thought Leader | Platinum Partner
Thought Leader | Platinum Partner

How can I build a ChatGPT-powered sales enablement tool to search our content in HubSpot?

SOLVE

Hey @ZestDeveloper That's such a broad question. There are *a lot* of HubSpot tools who have utilised large language models like chat gpt. There's even a tool built by the CTO of HubSpot which has decent integration with HubSpot called chatspot. There's several features within HubSpot that utilise LLM to generate data within the HubSpot app too. 

What would your tool offer on top of this to HubSpot users? 

Tom Mahon
Technical Consultant | Solutions Engineer | Community Champion
Baskey Digitial

Book a consultation

Did my post help answer your query? Help the community (and me) by marking it as a solution.


ZestDeveloper
Participant

How can I build a ChatGPT-powered sales enablement tool to search our content in HubSpot?

SOLVE

I Hi Tom, I'm not looking to develop a tool that would do this, instead I am interested in utilizing one that already exists for our website so that the GPT can interact and retrieve information when connected with the Hubspot API on our website and retrieve information and devise responses based on that information. What would an existing solution that you would recommend for this?

Thanks

Jnix284
HubSpot Employee
HubSpot Employee

How can I build a ChatGPT-powered sales enablement tool to search our content in HubSpot?

SOLVE

@ZestDeveloper there is a built-in AI option for the HubSpot Chatbot, it will use your website and knowledge base to answer questions via chat - your initial post said you wanted to find a sales enablement tool though, which would be along the lines of what Tom suggested with ChatSpot


replies and solutions prior to May 2025 were as a member of the community and are not an official response as an employee of HubSpot


Jennifer Nixon
0 Upvotes
bendonahower
Guide | Diamond Partner
Guide | Diamond Partner

How can I build a ChatGPT-powered sales enablement tool to search our content in HubSpot?

SOLVE

This is what I was thinking about as well. I would definitely start here!

Ben Donahowers HubSpot community signature
0 Upvotes
RatulRahman
Contributor | Platinum Partner
Contributor | Platinum Partner

How can I build a ChatGPT-powered sales enablement tool to search our content in HubSpot?

SOLVE

Hello @ZestDeveloper! An amazing idea!

Yes, it can be done from HubSpot. First, we would need to create a wrapper from ChatGPT Pro. Then, we need to connect it via the HubSpot API.

If you know how it works, you can use them. Alternatively, you can also use a HubSpot partner who can do it for you.

Profile Picture of Ratul Rahman

Ratul Rahman

RevOps & HubSpot Consultant | CEO at HubXpert


Book a consultation with Ratul
Book a consultation with Ratul

Did my post help answer your query? Help the community bymarking it as a solution.

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0 Upvotes