Who do you use to send operational emails?

[JohnWayne]

We use HubSpot for marketing emails but can't send crucial operational updates to opted-out customers. Some customers do not want marketing emails from us. They are at levels in thier org that do not use the products, are more so decision makers, but want to be notified. Thus they opted out of Hubspot emails.

Our goal is to send mission critical emails to these opted-out customers. 

Anyone else dealing with this? What do you use? How is it integrated ?

[karstenkoehler · Accepted solution]

Hi @JohnWayne,

Natively, this can only be achieved with the transactional email add-on: https://knowledge.hubspot.com/marketing-email/how-to-use-transactional-email-in-hubspot

This allows you to send emails to contacts who are unsubscribed from all emails, permitting of course that there is a legal basis to do so (commerce receipts, account updates, terms of service changes, and other essential business transactions).

Without this add-on (it's not exactly cheap), you would have to work with third-party providers that integrate with HubSpot. For example, Mailchimp also offers transactional emails and integrates with HubSpot.

Best regards!