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To outsource operations or not to outsource operations? That is the question.
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For today’s post, I want to talk about what your team looks like and how you plan to implement the use of programmable automation in Operations Hub.
Do you have anyone or any team dedicated to operations?
If you do have ops people, do any of them have proficiency in JavaScript, which is the language Custom Code Actions use?
I’d love to hear what your team looks like and whether you plan to manage programmable automation in-house or outsource it.
To outsource operations or not to outsource operations? That is the question.
To outsource operations or not to outsource operations? That is the question.
If you have marketing leadership in place, a marketing team, and mid level managers built in, make a direct hire. All of @maggiebutler's points are true, but in order to make someone like that successful you need a lot of leadership and top level infrastructure to make that person successful.
Do you have campaign templates, checklists, systems diagrams, your KPI and reporting infrastructure, and all the things that support a single marketing ops person in place for them to do great work every day?
If you don't have those things, outsource for sure. The benefit of working with a MOps provider is that they have the experience, management, accountability, and expertise already built in to their org (if they're good and not just a staffing firm anyway). You will benefit tremendously from them carrying the ball most of the way there and being able to provide them with vague directions and receive completed tasks.
We do this service a lot for our customers and they typically bring it on for B2B tech at ~25 employees and we scale them up to ~100-150 before they have the volume of work and the infrastructure to bring it in house. We then help them hire and train this person to transition to in house support.
