I came across SmartBug Media’s panel discussion, “Where RevOps and Inbound Collide in 2021,” about survey results from 200-plus RevOps leaders on what they felt they needed for their organizations to be successful within five years. One of the topics mentioned was the need for alignment.
Scott Brinker encourages companies to view their technology stacks as assets because they’re fused with the customer experience they provide. But is it too complex? Does your tech stack support today’s renewed focus on the digital customer experience?