OpsLife is HubSpot's newest community for Operations professionals. Whether you're in Marketing Ops, Sales Ops, Customer Success Ops, RevOps, or another type of Ops role -- we're here to provide a home for the content, education, and resources you n read more
1. I am looking for an idea to define to Leads source for Events Marketing team? 2. Current Problem: They have Lead Source as Events and Sub Source as Physical, Virtual Event? 3. The problem is how can we track the leads per events, and what is th read more
I totally agree with @Aakar . We do something similar. When we import event leads, we then run them through a data setting workflow which sets a ser...read more
Hello - I am looking for a way to easily capture URL based parameters (such as GCLIDS) and store them in hidden fields on my HubSpot embedded forms. Currently our Hubspot forms are set to auto capture and store UTM parameters (campaign, source, read more
Hi there, We are without internal expertise for marketig operatiosn and lean on rev ops experience, too. We are on Salesforce for the Sales team and leaning toward using HubSpot for marketing. If you have the same set up (Salesforce / HubSpot) read more
Hi guys, I'd love to know how people are dealing with the lifcycle stage of contacts that are associated to a deal that's close lost. Should I create a new lifcycle stage for these contacts? Or, should I create a workflow that changes them read more
Hi @CHouston6 ,
This depends a bit on how what you're expecting from the contacts associated to those deals in the future. If you don't expect...read more
DISCUSSION How to know when to re-evaluate your icp? MOTIVATION During the content marketing course, Hubspot . From this he teaches how to create content based on the golden globe, developing intere read more
Thanks for the tag and great question, @MarcosBarcelos !
Echoing @danmoyle , I agree that the ICP is something that evolves over time. I thin...read more
Hey HubSpot RevOps Pros!! We're trying to host a big event next year and I would be so stoked if you can help support the launch announcement 🙂 We're calling it "MOps-Apalooza" and you can check it out here: https://marketingo read more
(Image designed by Brent Clouse) From my experience as ops, I come here to share insights and ideas. In companies with different OPS classifications, it is interesting to know a little about the area that precedes yours. Deep D read more
As the year comes to an end, it’s time to review, clean up, prepare for the new year, launch new products, build new OKRs and goals, and re-energize our teams! It’s a lot! But it’s really important to analyze, evolve your CRM & clean the dat read more
Hello everyone! I'm looking to implement a pretty hefty documentation project for my marketing operations apparatus. I want to cover the automation process, how workflows work, what custom fields trigger in HubSpot/SFDC, FAQs, what to do if, and e read more
Hi @jmillerokc ! Thanks for tagging me @TiphaineCuisset , documentation is one of my favorite topics, I'm actually teaching a class on it right n...read more
We are currently in the process of moving to a different tool and our date to deactivate HubSpot takes place on August 26th. While most of our assets, lists, templates, workflows, etc have already been rebuilt on the new tool, I'm not quite sure wha read more
Hi @MReberry ,
Marketing emails are referencing images and links – these might break on the day of deactivation. I see multiple options here: ...read more
Hello, We are enrolled to receive Infotelligent Leads (more specifically, Infotelligent Intent). Does anyone use this system? If so, which criteria do you choose? For example we have been choosing 80% or greater for companies searching for E read more
Background: Every time someone downloads a BOFU form (Request a demo, pricing etc) on our website we MQL them (lifecycle stage = MQL) and assign them to our sales team. Concern: 'Became a MQL date' is a dynamic field and updates every time l read more