Predicitive Models

[csaadia]

Hello! Could someone help me with this question? How to use predictive models such as churn and RFM (recency, frequency, monetary) in HubSpot?

[Jordanreyn · Accepted solution]

I believe you will need to push data to a 3rd party for custom modeling. It will also depend on your use case. We're looking at modeling based on trial behavior to adjust our email workflows. We're looking at using Clay for this now. 

[csaadia]

Thank you Jordan!

[BérangèreL]

Hi @csaadia, I hope that you are well!

Really interesting question, thanks for asking the Community!

I'd like to share these resources that might be of interest:

- Determine likelihood to close with predictive lead scoring
- The "6 Steps to build your Predictive Model" from @jforte
- A Former HubSpot CSM Explains How to Predict (& Prevent) Customer Churn
- How to Use Predictive Purchase Behavior Modeling to Understand Consumers
- Predicting Customer Behavior and AI: My Journey to Understanding the Customer Mind [+ Pro Tips]

Also, I'd love to put you in touch with some of our Top Experts: Hi @Dan1, @BukunmiOdetayo and @beeginman do you have other tips to help @csaadia, please?

Have a great day and thanks so much!

Best,
Bérangère