Managing Bi-Directional Sync between HubSpot and SFDC

[ESalvatierra4]

Hello community, I'm curious if anyone has experiencing managing a complex HubSpot to SFDC sync trigger. Our team uses both platforms for marketing and sales data repectively and recently noticed that sync triggers initiative "all or nothing" syncs for data associated to synced records. This has started creating issues with deal closed dates and record ownership. 

Digging in further, I'm curious if HubSpot has ever considered removing the two-way sync or properties, allowing for a SFDC only or proporitzing SFDC unless blank? I've noticed that the record owner for deals, accounts, and contacts are overwritting our ownership in SFDC, causing issues to a few optimizing and reporting changes we are making in SFDC in 2024. 

[LaurenRyan · Accepted solution]

Thanks @Jnix284! @ESalvatierra4 - to make sure I understand, are you referring to a different sync setting other than two-way? For the majority of the properties in HubSpot - you can choose "Always use Salesforce" or "Prefer Salesforce Unless Blank" or even "Don't Sync" as options for the sync setting.

For Company Owner - you can either sync this Two-Way or not at all.

The challenge with not syncing it at all is that you likely cant create an Account in Salesforce from HubSpot without an owner set. So, all Account creation needs to happen in Salesforce.

If this doesn't fully solve your question - feel free to book time with me, and I can share info about our HubSpot Salesforce integration repair options. 🙂

Cheers!

[AlbertBer]

HubSpot’s Salesforce integration already lets you control sync direction per field (two-way, Salesforce - HubSpot, or HubSpot - Salesforce). To stop ownership/closed date overwrites, set those fields to Salesforce - HubSpot only or remove the mapping.

If you need more advanced logic (e.g., prefer Salesforce unless blank or conditional sync), a tool like Skyvia can give you that extra layer of field-level rules and monitoring. You can read more about this way here. 

[RubenBurdin · Accepted solution]

Hi @ESalvatierra4 

Keep two-way, just narrow it.
In 2025 the safest pattern is field-level governance. Set Closed Date, Amount, Stage, and other SFDC-owned audit fields to Always use Salesforce.

For Owner, either don’t sync it or keep two-way only if user pairing is perfect and marketing never edits owners in HubSpot. If you must seed from HubSpot, use Prefer Salesforce unless blank so SFDC wins after day one. Setup refs if needed for connection, mappings, and owner pairing here (https://knowledge.hubspot.com/integrations/connect-hubspot-and-salesforce

Stop ownership churn at the source. In HubSpot, restrict edit permissions on Owner and hide it from forms. In Salesforce, add a simple validation or flow to block external owner changes except from your integration user, so a bad update errors loudly.

If this keeps biting you, it’s exactly why we built Stacksync. We keep SFDC as the source of truth while HubSpot stays fast for marketing.

The sync runs in real time with clear conflict rules, automatic retries, and de-dupe, so owners and closed dates stop drifting. If a short sandbox walkthrough would help, just ping me. Hope this helps

[Expertopinionsa]

Hey there! HubSpot-SFDC sync can be a handful, right? The "all or nothing" sync vibes can indeed stir up some trouble, especially with deal closed dates and record ownership.

Ever thought about suggesting to HubSpot to dial down the two-way sync drama? Maybe consider a setup where SFDC takes the lead, or at least gets priority unless there's a blank slate? Noticed the record owner shuffle causing a ruckus – not cool when you're trying to optimize and report in SFDC for 2024. Maybe throw this idea in HubSpot's way or get help from triotech systems as I always go there because of the low budget you know? Good luck untangling the sync!

[LaurenRyan · Accepted solution]

Thanks @Jnix284! @ESalvatierra4 - to make sure I understand, are you referring to a different sync setting other than two-way? For the majority of the properties in HubSpot - you can choose "Always use Salesforce" or "Prefer Salesforce Unless Blank" or even "Don't Sync" as options for the sync setting.

For Company Owner - you can either sync this Two-Way or not at all.

The challenge with not syncing it at all is that you likely cant create an Account in Salesforce from HubSpot without an owner set. So, all Account creation needs to happen in Salesforce.

If this doesn't fully solve your question - feel free to book time with me, and I can share info about our HubSpot Salesforce integration repair options. 🙂

Cheers!

[Jnix284]

@ESalvatierra4 my SFDC integration experience is for much simpler use cases, but Lauren Ryan with Coastal Consulting is the go-to pro for complex integrations.

She shares a lot of resources, although in your case it might be best to inquire about a consultation.