Live User Data from our Application

[SahilBahri]

Hey everyone, we have our in-house app which syncs with Amplitude app, and display our user data in live environment with all the events and actions users are doing in the app. I am looking at moving that user data into HubSpot, which currently is being used for sales outreach & prospecting purposes with company , deals & contacts being used the most. Some questions:

1. Is it viable to have product user data in HubSpot? Why/Why not?
2. If I need to move the user data to HubSpot, where should it be stored: Contacts or custom object (considering that we can treat is as our main database to rely on)?

3. If I move to contacts object, how to not mess up between prospect data and live user data? 
4. Where do companies usually store their app user data?

Thanks in advance!

[RSchweighart · Accepted solution]

Hi @SahilBahri, I don't have an in-depth answer but will provide some high-level thoughts.

HubSpot has the ability to separate leads (if on Sales Professional or Enterprise Hub) and contacts.

You can create custom properties if you don't see existing properties to sync to for your data coming from Amplitude. Custom properties will exist at the object level they're created. Once you have the proprties identified in HubSpot, you could begin connecting Amplitude with HubSpot via APIs.

Or, have you taken a look at the Amplitude integration with HubSpot?

https://ecosystem.hubspot.com/marketplace/apps/amplitude-engage

That may be a place to start to speed up the initial buildout. I don't have specific experience with Amplitude but wanted to chime in with some thoughts to keep the conversation flowing.

All the Best,

Ryan Schweighart

Whole Hart Impact, LLC

whimpact.co

I help businesses with HubSpot and Zapier. 

[SahilBahri]

Thanks for suggesting the solution Ryan. The only issue with Leads (always associated with contact)  and any other custom object is that, they can not be utilized for marketing emails, and considering that the users can be marketed in the future for different campaigns through emails, SMS or whatsapp, neither leads nor a custom object is going to be helpful there. 

@Jnix284 I am looking at more solutions here, if you have any ideas.

Thank you in advance.

[SahilBahri]

Thank you for answering @PamCotton ! I would still be interested in getting deep into this. Is creating a custom object (Users) with custom properties to store information on them, and using Custom events to store their actions a viable way moving forward?

Also, what could be these 3rd party integrations that you mentioned?

[PamCotton]

Hey @SahilBahri, Happy Friday!

Yes, it’s possible to store product user data in HubSpot. Using a custom object is ideal for keeping this data separate from prospect data, especially if you want it as a main database. If you use Contacts, make sure to segment carefully to avoid mixing user and prospect info. Many companies store app data in custom objects or with third-party integrations.

To our top experts, @RSchweighart and @LouiseHare do you have any recommendations for @SahilBahri?

Hope this helps!

Pam