Integrating Product Activity Data with HubSpot: Best Practices and Solutions

[SClara]

What’s the best way to connect my customers’ activity within my product to HubSpot? Currently, we’re tracking activity in PostHog, but I’d like to send data such as logins and other events to HubSpot as well. 

Could you also clarify which HubSpot subscription level (e.g., Operations Hub Enterprise, Pro) would be necessary for this integration?

Thank you! 

[TomM2 · Accepted solution]

Hey @SClara to have a full integration (IE list segmenetion, workflows etc) you need custom events api, which requires an enterprise level subscription or if you just want to display your information on the timeline you can use the timeline api. 

If it's just logins to an external api, I'd probably just integrate with the timeline api and the contacts api, have a login display on the timeline then also have a custom property that your integration sets for something like "last login" or something like that! It really depends on the data you need to use in HS though. If you need more than that, and something that can't sync to a static field that's a lot more advanced.