Jun 7, 2021 12:53 PM - edited Jun 7, 2021 1:04 PM
We all want to drive growth at our companies. It doesn’t matter if you’re the owner or an executive or an individual contributor, we’re all working toward the same goal: growth. We just all have different thoughts, tactics and tools to help us get there.
What if we shifted our mindset to drive company growth by operationalizing the experience throughout the customer journey? The alignment that happens after adopting this mindset is helping brands around the world grow smarter. We’re seeing it. Because at Impulse Creative we’re helping clients find the right balance between enhancing the customer experience while increasing their operational efficiency, velocity, profitability... and drive more revenue throughout the customer lifecycle.
My colleague George B. Thomas talks about this mindset in this video: HubSpot Operations Hub & A RevOps Mindset!
One of the ways using a RevOps mindset is helping organizations is by turning the technology conversation inside out. How often do you see a business bring in tech to solve for something without asking if it’s even necessary? Or what about the question, “What other tools do we have right now that may have this solution baked in?”
The first problem RevOps solves is creating a communication thread between departments and teams. Think of it like a bridge between your silos. Every business has silos. It’s practically inevitable. That’s fine. Creating a link between them is key.
Once you have that overview of the business and thread between the departments, you can find overlaps in tech and address your data silos rather than adding more tech and ambiguity to a company’s experience. From there, the technology conversation gets exciting. When you have that thread between silos and technology tools, you can begin to shape tech around company operations rather than forcing operations to fit into existing tech.
Imagine having someone— or a team of someones— understand the data across all your business processes so that you can build a smoother customer journey from prospect to customer to delighted promoter! This mindset will help your team find recommendations from the perspective of the whole machine versus narrow-minded adjustments that can cause a ripple effect of issues down the line.
It’s important to remember that we can’t see RevOps as merely a tactical position. Revenue Operations is a mindset we must embrace across the entire company in order to be successful.
“Operations teams are typically small, typically siloed, and typically reactive and fighting fires,” says David Barron, Director of Go To Market for HubSpot’s Operations Hub.
This, he says, leads to the typical experience of someone like a VP of Sales approaching the Operations team, alerting them that they just bought software, and asking them to implement them. “That’s not a good place to be,” Barron told us.
This is why the RevOps mindset— operationalizing the experience throughout the customer journey— is so important. Threading that communication, especially about technology, throughout your teams will help you grow smarter.
You can hear more from David in the Operations Hub Masterclass.
So the question is: How are you shaping your technology towards a RevOps mindset? Let us know, hit reply!
Who do you know that should be part of this conversation? Tag them below to invite them in and let’s talk about the RevOps mindset, communication, holistic points-of-view, technology and more!
Jun 7, 2021 1:10 PM
Who else should weigh in?
Jun 7, 2021 1:00 PM
Such a key piece of the conversation "mindset"!
Also, it was so much fun creating this free masterclass for everyone to enjoy.
Excited and all ears for any questions folks may have.