Aug 5, 2020 10:15 AM
Background: As an org., we've been using tools like Pendo or WalkMe for web app analytics. When we want to to create a bucket of users for marketing automation or outreach based on app activity, we configure Zapier zaps to send in app activities or events to hubspot and slack to prompt action.
I was thinking, could we just drop the snippet directly into the web app to directly add users to lists or trigger workflows and cut out steps/cost with Zapier. Obviously HubSpot wouldn't be an app analytics replacement but this could resolve the separate challenge of individual enrollment. We can add the domains for tracking - it seems like it should just work.
Anyone done anything like this? Any reason why it wouldn't work?
Aug 12, 2020 12:40 PM
We've decided just to drop the snippet in place in our Dev environment and add the dev environment's domain to our tracking settings in HubSpot. I would have expected to see pageviews but there isn't any data coming through for those web app pages.
Anyone aware of limitations on this front? I wouldn't think HubSpot would know the difference of where the snippet lives (whether on a marketing site or within a SaaS application).
Aug 12, 2020 10:56 PM
Thanks for the update @RyanHilliard. Have you connected with the HubSpot Support team on this?
Looping in a few other community members who may have experience with in-app tracking. @rtruncale @cooperelias @Mike_Eastwood @thesnappingdog @jtAccusoft -- do any of you have experience with web app activity tracking? Would appreciate any suggestions or best practices you might have here.
Aug 13, 2020 1:49 PM