Feb 24, 2020 11:53 AM - last edited on Mar 3, 2020 11:48 AM by lalexander
Was wondering if any of you guys saw this. https://www.hubspot.com/state-of-marketing
I thought it was really interesting but it was weird to me that apparently only 35% of marketers consider understanding the ROI of their campaigns as “Very Important” or “Extremely Important”. Wouldn't get budget for anything if we couldn't prove roi.