HubSpot State of Marketing report

Alex27
Participant

Was wondering if any of you guys saw this. https://www.hubspot.com/state-of-marketing

 

I thought it was really interesting but it was weird to me that apparently only 35% of marketers consider understanding the ROI of their campaigns as “Very Important” or “Extremely Important”. Wouldn't get budget for anything if we couldn't prove roi. 

 

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