How to create exclusive content on Hubspot CMS for premium customers

jakesdekock
Participant

We want to limit our premium content to selected customers that subscribe to our premium service. What's the best way to create web pages that only selected customers can access?  How do you automate this so that selected customers are automatically added once they subscribe?

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4 Replies 4
ElenaGorbatenko
Participant

Good question tbh!

 

It really depends if they are logged in or not. Another question: how are they supposed to find this content? Are you going to email that to them or should it be found somewhere on a website? 

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jakesdekock
Participant

The restricted content will sit on our website.  Once they have signed up to the premium service we will send them an email with their password or we can add them to a list in the CRM where they can view the premium content once added,

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brndnstwrt
Contributor

We have successfully implemented this for an internal blog and it appears to work pretty well:
https://knowledge.hubspot.com/cms-pages-editor/control-audience-access-to-pages

 

The only problem we've had to overcome is that you need to find a way to confirm email notification deliverability with your registered users. We've struggled with different IT departments who have locked down their environments and don't allow HubSpot automated notifications to get through.

cooperelias
Contributor

@jakesdekock - We implemented this by creating a second blog that is restricted as private content. There is a primary landing page for the subdomain that is publicly accessible, but then the blog listing page and all blog posts are set as private content - registration required.

 

If you go to our login page, you'll see there is a link to request access. Once that form is submitted and the member is verified, or the person signs up for the 10-day free trial, then a workflow adds them to a specific static list. The private content access is granted based on those lists, and once someone is added, the registration email is automatically sent. One important note: it is highly recommended that you require people to request access rather than automatically adding customers to the access list.

 

We have had some deliverability issues with those registration emails, and it requires a manual resend from the contact record if it has already been sent to that person once before. There are definitely some holes in the membership registration process that I think we should have more control over as admins.

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