May 26, 2020 2:35 PM - edited May 27, 2020 3:11 AM
We use HubSpot CRM, CMS, Marketing and Sales for many years now. But that might change.
Today, we officially announced that our company was acquired by another tech firm, which is about three times our size, and they use Microsoft Dynamics CRM in combination with Microsoft Flow and Power Apps for workflows and other customizations.
I'll be blunt: We don't want to switch to Dynamics for many reasons.
Do you have experience with the switch from Dynamics to HubSpot? What are compelling reasons that I can put forth to build my case for HubSpot?
Please take a minute to help a fellow HubSpotter! I will be forever grateful!
Edit: Perhaps I should also mention that they use a Wordpress website currently, while ours is hosted and fully managed by and in HubSpot.
May 27, 2020 2:49 PM
We're a manufacturer in the biotech industry, and I led the charge to move away from Dynamics to HubSpot. Here were the most compelling reasons I used to make the switch:
Hope that helps!
May 28, 2020 8:11 AM
Thanks so much! Those are exactly the arguments I was hoping for.
It won't be easy to impress them I'm afraid. It is a German party with a typical German on-premise strategy with the wish to have full control of the entire IT landscape. Which is funny, because they sell a cloud product that is not on-premise.
There is a single full-time in-house developer who does the customizations. But because he is on his own I view it as a major liability for if he leaves, and a burden because it is only one man reinventing all the (fly)wheels that have already been invented and created. They don't seem to mind, which is absolutely baffling.
But I really like your wording, giving me some more hope that with your compelling reasons we'll be able to convince them.
Thank you again!
May 28, 2020 6:53 PM
Thanks for this great response to Rolf's question. My company has been looking to migrate to Dynamics because IT has been sold on the benefits of the integrated ecosystem, but I'm seriously not loving the idea.
May 29, 2020 4:18 AM
Perhaps your IT department doesn't care about efficiency in the marketing department. That seems to be our case now. Last year our acquirers had a failed project connecting Dynamics CRM with GoToWebinar. I showed them (with a timer on) that this takes less than 20 seconds if they'd use HubSpot. They made it a whole project. And failed.
So, I came up with a solution.
We are integrating our HubSpot account with their Dynamics CRM and WordPress website. Because we use Marketing Hub Enterprise we can use the content partitioning functionality to give their CRM and CMS superpowers and they don't even have to leave their beloved apps.
It will take approximately 24 months before our company will dissolve completely into theirs. So we have time to massage them into believing that HubSpot is the way to go. It is currently my best bet.
@tyr, let your IT department search for "HubSpot app partner program" and dare them to prove to you that Dynamics has a better integrated and growing ecosystem. A little desk research has convinced me that HubSpot even integrates better in some ways with Microsoft's own product than Microsoft themselves, which is exactly in line with @brndnstwrt excellent response.
May 29, 2020 12:06 PM
Hi Rolph I have been working 4 years in a company that uses Dynamics as a core system and about 3 years ago we hire Hubspot as the commercial/marketing arm of MS dynamics. This is obviously a complex structure integration required but extremely needed for the size of the business.
The main benefits of hubspot over MS dynamics for me are:
- User experience: Hubspot 9 points - Dynamics 6 points
- Easy to integrate
- Hubspot is much more agile to include useful features identified in the field.
- Hubspot is, in fact, an all in one system right now. This could also be in the cons column since it is what it is and there is no space for customizations.
Hope this helps,