Dynamic/personalized email in HubSpot: How can we better enable you? (Feedback thread)
Apr 16, 2020 3:53 PM
Hey Power Users,
I’m Shane, one of the Marketing Email Product Managers at HubSpot. It’s my job to make it easy for you to personalize emails based on your recipients’ information.
As members of a sophisticated group of customers, many of you are stretching our email tools with complex, customized sends. Lots of you are sending to highly specific customer segments and using dynamic/smart email content in creative ways (sometimes with third-party tools).
I’d like to know more about the ways you’re personalizing and customizing emails right now and answer any questions you have around using the HubSpot product to send personalized emails.
Some questions to kick us off:
- What does “dynamic email” mean to you?
- How are you currently managing email campaigns with lots of personalization and segmentation involved?
- How easy/difficult do you find it to send personalized emails with HubSpot? What do you wish you could do with HubSpot that you currently can’t do?
- Are you using any third-party tools to customize emails further than you’re able to with HubSpot?