[Event Follow Up] Effective Territory Design: Lessons from HubSpot & Gong
Oct 22, 2020 9:03 AM - edited Oct 22, 2020 12:57 PM
Check out the content above on territory design and leave a question or upvote feedback for @JonDick and @MichelleBenfer below.
Content highlights include:
- The six core elements to consider in your territory strategy
- How to translate your priorities into an actual design
- Details on the HubSpot Case Study: Small Biz 2020 territory redesign (non-contiguous team territories)
- Lessons learned & commentary from Senior Directors of Marketing, Sales @ Gong
Event description: There's a lot of decisions to ship during the annual planning season, and Territory Design can be the hot-button topic for Sales reps and leadership alike. Is the right strategy to set it and forget it, or iterate on your plan year after year? Join HubSpot's Michelle Benfer, VP Sales and Jon Dick, VP Marketing, along with Willie Pierson, Senior Director of Sales & Business Development at Gong and Russell Banzon, Senior Director of Marketing at Gong, as they share lessons learned in implementing various territory design strategies, ranging from micro-territories to discrete team territory ownership, that are applicable for companies at all stages of growth.