# Your SEO Checklist **URL:** \ **Category:** Study Group: Content Hub for Marketers\ **Created:** [July 11, 2021, 6:06pm UTC](https://community.hubspot.com/t/your-seo-checklist/40492 "2021-07-11T18:06:51Z")\ **Posts on this page:** 20\ **Page:** 1
**Author:** ![JorieMunroe](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/joriemunroe/32/73148_2.png) [@JorieMunroe](https://community.hubspot.com/u/JorieMunroe)\ **Post date:** [July 11, 2021, 6:06pm UTC](https://community.hubspot.com/t/your-seo-checklist/40492/1 "2021-07-11T18:06:51Z")
To optimize a site, you need to improve ranking factors in three areas — technical website setup, content, and links. With so many factors to consider, how do you ensure each piece of content is optimized for success? What makes it to the top of your SEO checklist when creating a piece of content? Bonus: How does your team ensure SEO remains top-of-mind throughout the content creation process? _\*To learn more about this, check out the [Optimizing Your Website For Search Engines in HubSpot](https://hubs.la/H0V8NDH0) lesson via HubSpot Academy._ ---
**Author:** ![AndreaStar](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/andreastar/32/9140_2.png) [@AndreaStar](https://community.hubspot.com/u/AndreaStar)\ **Post date:** [July 14, 2021, 7:43pm UTC](https://community.hubspot.com/t/your-seo-checklist/40492/2 "2021-07-14T19:43:18Z")
My main focus is on technical SEO, while the rest of the marketing team focuses on content. For me, I find accessibility to be an important part of technical SEO, so I’ve taken the time to learn about web accessibility first. It also aligns with our mission, that every child is capable of greatness. I use Google Lighthouse audits, SEM Rush reports, and HubSpot’s SEO Optimization tool to identify areas for improvement. ---
**Author:** ![CarlScorer](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/carlscorer/32/5125_2.png) [@CarlScorer](https://community.hubspot.com/u/CarlScorer)\ **Post date:** [July 20, 2021, 8:10pm UTC](https://community.hubspot.com/t/your-seo-checklist/40492/3 "2021-07-20T20:10:57Z")
Consolidating website and blog onto hub spot is step one, moving from sub domains to subdirectories, from there a review of seo using hubspot tools. ---
**Author:** ![LukasKr](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/lukaskr/32/2490_2.png) [@LukasKr](https://community.hubspot.com/u/LukasKr)\ **Post date:** [July 23, 2021, 9:13am UTC](https://community.hubspot.com/t/your-seo-checklist/40492/4 "2021-07-23T09:13:28Z")
We are still getting started with SEO and have yet to move our exisiting webpage and blog to Hubspot. I would guess that technical SEO must work as a starting point and that the actual content needs to follow on that basis. ---
**Author:** ![DWahl7](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/dwahl7/32/13521_2.png) [@DWahl7](https://community.hubspot.com/u/DWahl7)\ **Post date:** [August 4, 2021, 3:52pm UTC](https://community.hubspot.com/t/your-seo-checklist/40492/5 "2021-08-04T15:52:26Z")
We use a lot of tools to look at keywords our clients and their competitors are using to help guide them on opportunities ---
**Author:** ![AndreaBeckStout](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/andreabeckstout/32/102498_2.png) [@AndreaBeckStout](https://community.hubspot.com/u/AndreaBeckStout)\ **Post date:** [August 6, 2021, 12:02am UTC](https://community.hubspot.com/t/your-seo-checklist/40492/6 "2021-08-06T00:02:32Z")
I’m used to CMSs that make it hard to mess up a lot of the SEO basics. A lot of the technical SEO baseline best practices are already established, and any enhancements are usually worked in parallel with other SEO efforts, as it’s typically completely different team resources who will be addressing these things. When it comes to content, we think through what topic cluster our piece best aligns with -- of course, after establishing in the first place that this is content that our target audience is seeking out and will find valuable -- and then we make sure that we craft the piece to use language that clearly adheres to the topical theme and that takes advantage of opportunities to cross-link to other blog posts or content elsewhere on the website. Since we’ve already established that the content is something the audience will find valuable, then it’s not tremendously difficult from there to earn backlinks. This can be done by merely amplifying the content and garnering pickups that way, or else through the standard sales-like process of identifying good candidates for backlinking to our content, establishing and nurturing that relationship, and subsequently securing the link. Basically, anyone in-house or externally chartered to write content is given the SEO requirements directly within the request. The job isn’t done until those requirements are confirmed as being met. ---
**Author:** ![IBeaupre](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/ibeaupre/32/1529_2.png) [@IBeaupre](https://community.hubspot.com/u/IBeaupre)\ **Post date:** [September 8, 2021, 12:13pm UTC](https://community.hubspot.com/t/your-seo-checklist/40492/7 "2021-09-08T12:13:35Z")
Yes, the CMS tools make it super easy to keep everything in check! ---
**Author:** ![KLinette](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/klinette/32/101739_2.png) [@KLinette](https://community.hubspot.com/u/KLinette)\ **Post date:** [August 27, 2021, 6:22pm UTC](https://community.hubspot.com/t/your-seo-checklist/40492/8 "2021-08-27T18:22:03Z")
The top of my SEO checklist is making sure the meta title and meta data are optimized. Bonus: We start every piece of content with SEO top of mind. ---
**Author:** ![BFlynn3](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/bflynn3/32/35608_2.png) [@BFlynn3](https://community.hubspot.com/u/BFlynn3)\ **Post date:** [September 2, 2021, 10:20pm UTC](https://community.hubspot.com/t/your-seo-checklist/40492/9 "2021-09-02T22:20:11Z")
We tend to follow HubSpot best practices regarding meta data, descriptions and keywords. ---
**Author:** ![Sydneylyn97](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/sydneylyn97/32/30191_2.png) [@Sydneylyn97](https://community.hubspot.com/u/Sydneylyn97)\ **Post date:** [September 7, 2021, 12:04pm UTC](https://community.hubspot.com/t/your-seo-checklist/40492/10 "2021-09-07T12:04:14Z")
All of them but i thin links and content set up is most important ---
**Author:** ![Sydneylyn97](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/sydneylyn97/32/30191_2.png) [@Sydneylyn97](https://community.hubspot.com/u/Sydneylyn97)\ **Post date:** [September 8, 2021, 12:59pm UTC](https://community.hubspot.com/t/your-seo-checklist/40492/11 "2021-09-08T12:59:29Z")
- Set up google search console. - Install bing webmaster tools. - Set up google anaylitics - find solid keywords in google keyword planner ---
**Author:** ![KRencurrel](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/krencurrel/32/25270_2.png) [@KRencurrel](https://community.hubspot.com/u/KRencurrel)\ **Post date:** [September 9, 2021, 6:54pm UTC](https://community.hubspot.com/t/your-seo-checklist/40492/12 "2021-09-09T18:54:45Z")
-Google analytics -meta descriptions -back linking -non duplicate content ---
**Author:** ![NDieuAi](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/ndieuai/32/78108_2.png) [@NDieuAi](https://community.hubspot.com/u/NDieuAi)\ **Post date:** [September 11, 2021, 10:35am UTC](https://community.hubspot.com/t/your-seo-checklist/40492/13 "2021-09-11T10:35:46Z")
We are still getting started with SEO and have yet to move our exisiting webpage and blog to Hubspot. I would guess that technical SEO must work as a starting point and that the actual content needs to follow on that basis. ---
**Author:** ![BMusarrat](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/bmusarrat/32/27794_2.png) [@BMusarrat](https://community.hubspot.com/u/BMusarrat)\ **Post date:** [September 21, 2021, 10:10pm UTC](https://community.hubspot.com/t/your-seo-checklist/40492/14 "2021-09-21T22:10:47Z")
google analytics meta description set up google search console ---
**Author:** ![Uyenvu](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/uyenvu/32/48165_2.png) [@Uyenvu](https://community.hubspot.com/u/Uyenvu)\ **Post date:** [September 22, 2021, 10:02am UTC](https://community.hubspot.com/t/your-seo-checklist/40492/15 "2021-09-22T10:02:08Z")
- Keyword - Relevant content - Easy to understand ---
**Author:** ![RSweatte](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/rsweatte/32/27794_2.png) [@RSweatte](https://community.hubspot.com/u/RSweatte)\ **Post date:** [September 28, 2021, 9:21pm UTC](https://community.hubspot.com/t/your-seo-checklist/40492/16 "2021-09-28T21:21:42Z")
-Make sure to have strong relevant content -Do a thorough keyword research -Page Speed - Back Links - Audit Pages regularly to ensure page efficiency ---
**Author:** ![JacksonGoodin](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/jacksongoodin/32/32521_2.png) [@JacksonGoodin](https://community.hubspot.com/u/JacksonGoodin)\ **Post date:** [October 5, 2021, 5:39pm UTC](https://community.hubspot.com/t/your-seo-checklist/40492/17 "2021-10-05T17:39:13Z")
1. Relevent Content 2. Backlinks 3. Good Keyword Research 4. Page Speed 5. Thought out Meta Description ---
**Author:** ![JZuloaga](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/jzuloaga/32/17829_2.png) [@JZuloaga](https://community.hubspot.com/u/JZuloaga)\ **Post date:** [October 8, 2021, 11:20am UTC](https://community.hubspot.com/t/your-seo-checklist/40492/18 "2021-10-08T11:20:03Z")
SEO is for us, one of the columns that hold your complete digital strategy. Playing the long-term strategy of SEO for us is indeed divided between Authority and Relevance. The CMS of Hubspot has great tools to help finding the right content and using strategies like Topic Cluster. Indeed there are other tools you can use like Answerthepublic, Google Trends, Google keywords in Adsense, Semrush Topic Research and more , all with one goal in mind to get the lead on the right keywords for your Relevance. When it comes to Authority, I think Ubersuggest and Semrush together with the tools of Hubspot can get you on the right path. At our agency [Serendipia](http://www.serendipia.ec) we are constantly making audits of companies and learning to balance organic and paid growth and always open for a good catch with other leaders. check out my [calendly](http://www.calendly.com/juancarloszuloaga) if interested to meet. ---
**Author:** ![HGillman](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/hgillman/32/86357_2.png) [@HGillman](https://community.hubspot.com/u/HGillman)\ **Post date:** [October 11, 2021, 2:04am UTC](https://community.hubspot.com/t/your-seo-checklist/40492/19 "2021-10-11T02:04:00Z")
relevant content keyword research meta descriptions links backlinks page speed ---
**Author:** ![JUken](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/juken/32/97852_2.png) [@JUken](https://community.hubspot.com/u/JUken)\ **Post date:** [November 1, 2021, 3:33pm UTC](https://community.hubspot.com/t/your-seo-checklist/40492/20 "2021-11-01T15:33:57Z")
All ideal. Thank you. [Next page](https://community.hubspot.com/t/your-seo-checklist/40492.md?page=2)