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Hi @klaas, thanks for your message here, apologies for my time to reply, I’ve been without reliable travelling these past could days.

We also liked these emails, however there were a few important reasons for the move to the standard HubSpot Forms notification email which should help shine some light on it.

The page view timeline in the legacy email used by lead flows and collected forms was built some time ago and as the our user base for the tools expanded, the email and it’s corresponding infrastructure did not scale successfully with it. Our goal with these emails is to make sure that you are notified about all new leads on your site the moment they convert so that you can reach out and start a relationship with them while they’re still engaged and looking for help. Due to the nature of this older email, best case scenario the email would take 2 minutes to generate and send to you, but in more cases it would take at least 20 minutes to send, and in some cases fail to send completely. This was not ok as we wanted to be sure that you were notified of every single lead that you got, and any failures meant you did not get notified of that lead.

On top of this, the data itself wasn’t always as accurate as it should have been as the traffic source information can take some time to fully process after a conversion had occurred, and the email may not have included the most up to date source information.

These reasons were what drove the decision to move to the more up to date email infrastructure used by the HubSpot Forms tool, found in other tiers of HubSpot Marketing. This new email has a far more robust sending process and you should find the notification in your inbox instantly after the conversion occurs, ensuring you can strike while the iron is hot, so to say. In saying that, we are indeed looking into ways to build upon this newer email and bring back some of the older data found in our legacy email, including the traffic source and pages visited. It sounds like this info did provide value, and if there was anything else in there that you found useful, please do let me know and we can look to incorporate it into this newer email too.

I hope this helps shine some light on the changes. If there is anything I can clarify or if you have any follow up questions please do let me know.