What’s one thing you learned about your business this year that surprised you or changed how you operate?
Doing less can actually result in better outcomes!
I am so excited that I learned how to bulk create and schedule social media posts in Hubspot. Timer saver!! Sanity restored 
That’s fantastic to hear, @JGerard13 ! 
Bulk creating and scheduling posts in HubSpot really is a game changer, it’s amazing how much time (and sanity!) it saves. 
Thanks for sharing your win with us! If you discover any other tips or tricks along the way, we’d love to hear them. Keep up the great work!
Bérangère
One thing that genuinely surprised me this year was realizing how much distribution matters more than just having a great product.
Earlier, I used to think that if we built something valuable and useful, people would naturally find it and start using it. But over time I learned that visibility, positioning, and consistent content/traffic channels matter just as much as the product itself.
This changed how I operate. Now I spend a significant amount of time focusing on:
- building traffic channels,
- forming partnerships,
- creating useful content, and
- engaging with communities where our audience already exists.
The biggest lesson for me was: a great product without distribution struggles, but even a simple product with strong distribution can grow quickly.
So now, instead of only asking “How can we build this better?” I also constantly ask “How will people discover this?”